Shannon Confair Photography » Business Branding and Branding Strategy for Entrepreneurs

Weddings 101: Fake Wedding Cakes

When I came across Cakes Confidential on the internet, I was intrigued. I had never heard of fake wedding cakes before, and I thought  it would make a great topic for my Weddings 101 series. I’m pleased to introduce Anya, owner of Cakes Confidential. She creates beautiful fake cakes, and was even hired by TLC’s new hit show “The Next Great Baker” to make the wedding cakes featured in the shows opening segment. Her business is located in NYC, but she is able to ship nationwide. According to Anya, display wedding cakes have been popular in other countries for years, but they’re becoming increasingly common as brides try to save money during these tough economic times.

1. Hi Anya! Could you please tell us a little bit about yourself, and how you got started in your business?

I was inspired a couple of years ago when helping a friend plan her wedding. She and I were frustrated with the wedding cake options that we found. There were two types of wedding cakes available: elegant confections that would make Martha Stewart proud but were very expensive. Or the more affordable but somewhat unfortunate wedding cakes festooned with whip cream swirls and lined with little plastic groomsmen and bridesmaids that looked like that belonged in a wedding from 1982.

My friend didn’t want to spend too much on the wedding cake because she’d been to so many weddings where the cake was wasted because the guests were too full or too merry to eat anymore by the time the cake was served. After a lot of searching, we found out about ‘fake cakes’. They were the perfect solution! Having a lot of cake decorating experience, I made a lovely, fake wedding cake for her at my apartment a week before the wedding. On the big day I drove the display cake five hours to the wedding reception. At first, driving the faux cake made me nervous, but fake cakes are much sturdier than real wedding cakes and the long drive didn’t hurt the cake at all! That was the event that inspired me to start my business, Cakes Confidential.

Can you tell us a little bit about how your cakes are made?

We make our cakes by covering Styrofoam forms with fondant, and then decorate them as if they were a real wedding cake. There’s even a special compartment for real cake so the newly weds can perform the cake cutting ceremony before the cake is taken back to the kitchen and the sheet cake is served.

Do you have any tips for brides who are considering a fake cake?

  • Tell your venue that you’ll be having a fake cake and how you want them to handle it (when to take the fake cakes back to the kitchen, when to serve the sheet cake, etc…)
  • Order sheet cakes with frosting that matches the fondant of your fake cake.
  • Add the real cake to the special compartment on your fake cake the day before the wedding. On the morning of your wedding there will be so much going on that you won’t want to worry about slipping away to deal with your cake.
  • Any wedding cake will look small on a huge table. Ask your venue if they have a smaller table you can use for your cake display.
  • Display your cake on a great cake stand. There are a lot of unique cake stands you can buy or make- get creative!

Anya created this video so you can get a better idea of what a fake cake is.

Thank you Anya for sharing some helpful advice! Take the time to visit Anya’s website at If you have any questions or comments, please leave them below in the comment section. Thanks for reading!